Brand Campaign Virtual Scavenger Hunt Requirements in Singapore

What should the requirements document achieve?

A brand campaign virtual scavenger hunt needs more than a list of clues. Its requirements should translate the campaign objective into a participant journey that can be designed, produced, tested and operated. The document should establish who may participate, what they must do, where the experience runs, how progress is recorded and what constitutes successful completion.

Begin by identifying the primary campaign outcome. This could be product education, audience engagement, event participation, retail discovery or content interaction. Avoid combining every possible objective. A clear priority helps the team decide whether a mechanic, screen or data field contributes to the campaign or merely adds complexity.

For broader context before preparing the specification, review the brand campaign virtual scavenger hunt overview. Requirements should then be adapted to the actual audience, channels, locations and approval process.

Functional requirements

Participant access and identity

State how participants enter the hunt. Access might begin through a campaign page, QR code, event communication or approved social channel. Specify whether participation is open, invitation-based or restricted by an eligibility rule. If identity is required, define the minimum information needed and when it is collected.

The brief should also explain whether one person can participate more than once, whether teams are supported and what happens when a participant changes device or loses a session. Any login, verification or recovery behaviour will depend on the selected tools and should be confirmed during scoping.

Challenge and progression rules

Describe each supported challenge type, such as answering a question, finding information, scanning a marker or submitting approved content. Define whether challenges appear in sequence, unlock by location or time, or remain available in any order. Include rules for retries, hints, skipped tasks, invalid answers and ties.

Every challenge should have an owner, approved copy, completion rule and fallback. If a clue depends on a physical display, venue feature or third-party page, identify that dependency explicitly. Brand, legal and venue approvals should be completed before final testing.

Completion and recognition

Specify the completion threshold and what participants see after meeting it. This may include a confirmation screen, score summary or instructions for a separately administered reward process. If prizes, draws or eligibility conditions are involved, obtain appropriate professional advice and publish approved terms. The experience itself should not imply an entitlement that the campaign rules do not support.

Operational requirements

Map responsibilities across the brand team, agency, venue, content approvers and technical delivery team. Name the decision-maker for copy changes, challenge validation, incident handling and launch approval. Establish operating hours and an escalation route for faults, inappropriate submissions, unavailable locations or participant questions.

• Content readiness: final copy, media and answer logic approved in the agreed format.
• Campaign assets: QR codes, signage and participant instructions checked against final destinations.
• Support: response ownership and escalation thresholds agreed before launch.
• Moderation: review rules and removal responsibilities defined if participants submit content.
• Reporting: required fields, reporting frequency and permitted data uses documented.

Get Out! can scope and manage the virtual scavenger hunt, campaign operations and wider event delivery through GO Labs. The achievable workflow, integrations and reporting will remain conditional on the agreed brief, selected tools and access supplied by relevant stakeholders.

Technical dependencies to confirm

Record supported devices, browsers, network assumptions and any venue connectivity constraints. A mobile-first browser experience may reduce installation friction, but it still requires testing across the device range agreed for the campaign. Where a challenge uses camera, location or other permissions, explain why access is requested and provide an alternative where reasonably possible.

Document dependencies on campaign websites, analytics accounts, messaging services, maps, QR codes and third-party platforms. Confirm ownership, access credentials, approval lead times, rate limits and fallback behaviour. Do not treat an integration as available until the responsible party has provided access and it has been tested in the intended environment.

Accessibility and participant clarity

Accessibility requirements should be included from the first content draft. Use clear instructions, meaningful link text, sufficient contrast and layouts that remain usable when text is enlarged. Do not rely on colour alone to communicate challenge status. Videos should have suitable alternatives, and timed tasks should account for participants who may need more time.

Check whether every core task can be completed with the supported input methods. If a physical hunt location creates a mobility, sensory or safety barrier, define an equivalent route rather than making completion impossible. The appropriate standard and testing depth should be agreed for the campaign context; accessibility and compliance questions may require specialist advice.

Acceptance criteria

Write criteria as observable results rather than aspirations. Examples include:

• A participant can open the live entry point on every supported browser without encountering a broken route.
• Valid answers produce the approved success state, while invalid answers follow the documented retry rule.
• Progress remains consistent during the agreed session and recovery scenarios.
• Every QR code resolves to its final approved destination under launch conditions.
• The completion state appears only when the documented threshold is met.
• Operational staff can follow the agreed escalation process using the supplied runbook.

Each criterion should identify its test environment, expected result, evidence and approver. Conditional features should not be accepted until their required permissions, accounts and integrations are available.

Essential test cases

1. First entry: start from every published channel and verify instructions, consent choices and initial state.
2. Progression: complete challenges in valid, invalid and unexpected orders.
3. Interruption: close the browser, lose connectivity and return according to the supported recovery design.
4. Permissions: accept and decline optional device permissions and confirm a usable outcome.
5. Content: verify spelling, brand presentation, answers, destinations and scheduled availability.
6. Load and operations: test the agreed demand assumptions and rehearse incident escalation.
7. Accessibility: review keyboard use, zoom, labels, contrast and alternative challenge routes.
8. Closure: confirm end dates, closed-campaign messaging and handling of unfinished sessions.

Requirements checklist for procurement

• Primary audience, campaign objective and success measures are approved.
• Entry, identity, eligibility and repeat-participation rules are documented.
• Challenge inventory, progression logic and completion threshold are complete.
• Brand, content, venue and legal approval owners are named.
• Supported devices, integrations and connectivity assumptions are recorded.
• Accessibility alternatives and participant support routes are specified.
• Data fields, retention expectations and reporting access are reviewed.
• Acceptance criteria, test evidence and launch authority are assigned.
• Fallbacks exist for unavailable locations, links, services and campaign assets.
• Post-campaign closure, reporting and asset removal responsibilities are agreed.

Use these requirements to compare proposals on delivery fit rather than feature volume. The related vendor selection guide explains how to evaluate potential partners once the specification, dependencies and acceptance process are clear.