Mall Campaign QR Lucky Draw Requirements in Singapore

What should a mall QR lucky draw requirements brief contain?

A mall campaign QR lucky draw combines a public-facing mobile journey with retail validation, shopper assistance and on-site campaign operations. A useful requirements brief must therefore describe more than a QR code and an entry form. It should establish who may participate, how eligibility is proven, what constitutes one valid entry and how the campaign team handles incomplete, duplicate or disputed submissions.

Start with the campaign objective, participating locations, operating dates, opening hours, prize structure and intended entrant groups. Record whether the activation is mall-wide, limited to selected retailers or connected to a particular purchase threshold. These decisions affect receipt validation, QR placement, guest communications, staffing and testing. Buyers comparing formats can also review the broader mall campaign QR lucky draw planning guide.

Functional requirements

Entry journey

Specify every step from scanning the QR code to receiving an entry acknowledgement. The brief should identify the information requested, which fields are mandatory, whether entrants must accept campaign terms and whether proof of purchase is required. If a receipt number, retailer name, purchase date or transaction value is captured, define its format and the conditions that make it acceptable.

Entry rules should address multiple purchases, daily entry limits, repeat scans and attempts made outside campaign dates. Do not leave duplicate handling implicit. State whether duplication is assessed by mobile number, email address, receipt reference, transaction reference or a combination agreed during scoping. Any automated checks will depend on the selected tools, available data and approved campaign logic.

Validation and exception handling

Validation requirements should distinguish between checks performed immediately and reviews performed later by authorised campaign personnel. Immediate checks might include required fields, date formats and basic receipt criteria. Manual review may be appropriate where uploaded evidence is unclear or retailer formats vary.

Define an outcome for each exception: rejected, held for review, returned for correction or accepted with an audit note. Entrants should receive clear, proportionate feedback without exposing internal controls. The brief should also state who may override a result, why an override is permitted and what record must be retained.

Draw administration

Describe the eligible entry pool, draw date, winner count, reserve-winner process and approval responsibilities. Confirm when entries stop being accepted and when the eligible pool is frozen. Requirements should cover how disqualified entries are removed, how a draw result is recorded and how winner contact attempts are managed. The method used must align with the agreed campaign terms and operational process; legal review should be obtained where appropriate.

Operational dependencies inside the mall

A technically sound journey can still fail if shoppers cannot find or scan the QR code. List every intended placement, including atrium displays, participating stores, counters, receipts or campaign collateral. Check sight lines, lighting, print size, scan distance and whether reflective materials interfere with cameras. Each QR destination should be controlled so outdated artwork cannot direct shoppers to an incorrect page.

Connectivity is another dependency. Test the journey on common mobile devices and available mobile networks at the actual activation area. If mall Wi-Fi is part of the plan, confirm whether its login journey creates friction. Define what campaign staff should do when a shopper has low battery, no usable connection, difficulty uploading evidence or no compatible device.

Staff instructions should cover entry support, escalation routes, queue management and prohibited assistance. Personnel should not invent interpretations of eligibility rules or enter sensitive details on a shopper’s behalf unless that process has been expressly approved and appropriately controlled.

Accessibility and inclusive participation

The mobile journey should be understandable without relying solely on colour, tiny text or precise gestures. Requirements can include readable contrast, descriptive labels, logical field order, clear error messages and compatibility checks for keyboard navigation and common screen readers. Instructions should use plain language and identify accepted file formats before a shopper attempts an upload.

Physical placement matters too. At least one QR display and any staffed assistance point should be reachable and readable by shoppers with different mobility or vision needs. Where an alternative entry or assisted process is offered, document how it preserves the same eligibility rules without creating an unfair advantage.

Privacy and data-handling requirements

Collect only information needed for administration, validation, winner contact and any separately agreed marketing purpose. The brief should identify the intended data fields, access roles, retention approach, export needs and deletion responsibilities. Marketing consent, if requested, should be clearly distinguished from acceptance of lucky draw terms where required by the approved campaign design.

Specify who can view entrant records, download files, amend validation outcomes and administer the draw. Access and security arrangements depend on the selected platform and organisational policies. Campaign owners should obtain appropriate privacy and legal guidance rather than treating a technical specification as compliance advice.

Acceptance criteria before launch

• Entry: A shopper can scan, complete and submit a valid entry on supported devices.
• Rules: Entries outside approved dates, locations or purchase conditions receive the defined outcome.
• Duplicates: Repeat submissions are handled according to documented identifiers and limits.
• Evidence: Supported receipt files upload successfully, while invalid formats produce useful instructions.
• Acknowledgement: The shopper receives a clear success, review or rejection message.
• Administration: Authorised personnel can review exceptions and produce the agreed eligible entry set.
• Accessibility: Critical tasks can be completed using the approved accessibility test cases.
• Operations: Staff can follow a documented response for connectivity, scanning and eligibility issues.

Minimum test cases

1. Submit a valid entry using each supported mobile operating system and browser combination.
2. Attempt submission before opening, after closing and at the final campaign cutoff.
3. Submit missing fields, invalid contact details and unsupported receipt files.
4. Reuse the same receipt and entrant details under each configured entry-limit scenario.
5. Test QR codes from every final print size and physical placement under mall lighting.
6. Interrupt the journey during upload or submission, then confirm the recovery behaviour.
7. Review the flow with enlarged text, keyboard controls and an agreed screen-reader setup.
8. Confirm that each staff role can access only the functions and records it requires.
9. Reconcile test submissions, excluded records and the final eligible draw pool.

Buyer requirements checklist

• Campaign dates, locations, retailers and purchase thresholds are confirmed.
• Eligibility, entry limits, prize rules and exception outcomes are approved.
• Required entrant fields and receipt-validation rules are documented.
• QR artwork locations, connectivity checks and assistance procedures are assigned.
• Data purposes, consent wording, access roles and retention responsibilities are reviewed.
• Draw administration, approval, winner contact and reserve-winner steps are defined.
• Acceptance criteria and test evidence are signed off before public launch.

Get Out! Events can scope and manage the campaign journey, guest communications and on-site operations, with GO Labs supporting suitable technical delivery. Final capabilities, integrations and control levels should be confirmed against the approved brief and selected tools.