Roadshow AR Event Game Requirements in Singapore

What should a roadshow AR event game brief contain?

A roadshow augmented reality game needs more than a visual concept. The requirements should explain who will play, what they will do, where the experience will run and what counts as a successful session. This gives your event, creative and technical teams a common basis for scoping the work.

Start with the roadshow objective. The game might attract attention, demonstrate a product feature, encourage exploration or create a memorable branded interaction. Select one primary objective and define supporting outcomes without making participation unnecessarily complicated. If you are still evaluating the wider format, review the roadshow AR event game overview before writing detailed requirements.

Functional requirements

Participant journey

Describe the complete journey from invitation to completion. A participant may discover the activity through event staff, a screen or physical signage, then scan a code, open an experience, follow instructions, grant required permissions and play. Specify whether the game must run on a participant’s phone, a supplied device or both.

Define the expected session length, number of rounds, scoring method, end state and replay rules. State whether participants need to register, submit contact details, share a result or collect a reward. Every additional step affects completion time, queue capacity and privacy considerations.

AR interactions and content

List the objects, surfaces or markers that trigger augmented content. Clarify whether gameplay uses a front-facing camera, rear-facing camera, printed marker, product pack, floor area or environmental feature. Include required animations, audio, prompts, timers, scoring events and error messages.

Technical feasibility depends on the selected tools, browser or app approach, supported devices, lighting and venue conditions. Treat visual effects and tracking behaviour as requirements to validate, not guaranteed outcomes. GO Labs can scope and deliver suitable components against an agreed brief while Get Out! Events coordinates the wider activation and roadshow operations.

Operational requirements for a Singapore roadshow

A roadshow may move between malls, atriums, offices or other event spaces. Document the usable footprint, participant position, lighting, power, connectivity, ambient noise and any restrictions imposed by each venue. Include setup and dismantling windows, storage needs, staff access and approval deadlines.

Estimate simultaneous users and expected arrivals by time period. From there, define the number of play points, devices and facilitators required. Queue planning should account for onboarding, gameplay, troubleshooting, result collection and reset time rather than gameplay duration alone.

• Hardware: Supported phones or tablets, stands, chargers, backup devices and cleaning arrangements.
• Connectivity: Venue Wi-Fi availability, mobile coverage, bandwidth assumptions and the response when connectivity is weak.
• Environment: Lighting, glare, camera space, physical boundaries, sound levels and pedestrian flow.
• Staffing: Roles for invitation, instruction, queue control, technical support and reward fulfilment.
• Content control: Approved brand assets, legal copy, game instructions, prize terms and escalation contacts.

Accessibility and inclusive participation

Specify how people with different abilities can understand and complete the experience. Instructions should not depend on audio, colour or rapid movement alone. Consider readable text, sufficient contrast, captions or visual alternatives, clear language, generous interaction targets and an option to reduce motion where the chosen implementation supports it.

Define a practical alternative for participants who cannot hold a device, use camera-based movement or stand in the play position. Staff assistance, a seated mode or a non-AR route may be appropriate depending on the concept. Accessibility requirements should be reviewed against the actual interface, venue and audience rather than treated as a final checklist item.

Acceptance criteria

Acceptance criteria turn preferences into observable results. They should be specific enough for the buyer and delivery team to test together. Suitable criteria may include:

• The start instructions explain the objective, controls and required permissions before gameplay begins.
• The agreed supported devices can launch and complete the core journey under defined test conditions.
• Tracking begins within the agreed setup and lighting range, or a clear recovery message appears.
• A completed round produces the correct result, score or next step based on documented game rules.
• A failed connection, denied permission or interrupted session leads to an understandable recovery path.
• Staff can reset the play point and prepare it for the next participant using the approved procedure.
• Required consent, notice and retention wording is displayed as agreed when personal information is collected.

Privacy and compliance treatment will depend on the information collected, selected services and campaign structure. Obtain appropriate professional advice where necessary, and avoid collecting information that the activation does not need.

Dependencies to confirm before build

Record who owns every dependency and its due date. Common dependencies include final brand assets, three-dimensional models, copy approval, prize mechanics, venue drawings, network access, device procurement and stakeholder sign-off. Camera permissions, browser support and third-party platform policies may also affect the selected approach.

Confirm how content changes will be handled after testing starts. Late changes to game logic, models or the participant journey can affect performance and retesting. For a campaign tied to a launch, the related product launch AR requirements guide provides additional context. For retail-led routes, use the retail activation requirements guide.

Essential test cases

1. First-time launch: Open the experience on each supported device and test instructions, permissions and loading behaviour.
2. Core gameplay: Complete every valid action and verify scoring, timers, feedback and the end state.
3. Failure handling: Deny camera access, interrupt connectivity, rotate the device and leave the experience mid-session.
4. Venue conditions: Test under representative lighting, background movement, noise and available network conditions.
5. Operational load: Run consecutive sessions with actual reset steps and staff handovers.
6. Accessible routes: Check text readability, non-audio cues, interaction targets and agreed assisted alternatives.
7. Content accuracy: Verify logos, claims, instructions, links, notices and prize information against approved material.

Buyer’s requirements checklist

• Primary audience, campaign objective and desired participant action
• Complete participant journey and target session duration
• Game rules, scoring, replay and reward mechanics
• AR triggers, content assets and supported device assumptions
• Venue footprint, lighting, power, connectivity and operating hours
• Queue capacity, staffing roles, reset process and escalation route
• Accessibility requirements and alternative participation method
• Data fields, notices, consent approach and retention responsibilities
• Acceptance criteria, test devices, test venue and approval owners
• Deployment dates, content freeze, fallback plan and post-event handover

A strong requirements document lets suppliers price and plan against the same operating reality. It also helps the buyer distinguish essential launch conditions from optional creative features, reducing ambiguity before design and development begin.